Levi Strauss Day
February: Voices & Identity
Levi Strauss (26 Feb 1829 – 26 Sep 1902) was a German-American businessman who lived during the time of the California Gold Rush, when thousands of people moved west in search of fortune and new opportunities. After immigrating to the US, he opened a dry goods business in San Francisco and began producing strong denim work pants for miners and laborers. In partnership with tailor Jacob Davis, he helped create the first blue jeans reinforced with metal rivets, founding what later became Levi Strauss & Co.. Today, his legacy lives on through jeans, a global symbol of durability, equality, and modern fashion culture.
The word of the day: philanthropy (noun)/fɪˈlæn.θrə.pi/
Meaning: the activity of helping the poor by giving them money
Example: He was a man of great intellect and generous philanthropy.
Your MINI-TASK:
Watch a video, fill in the gaps in the summary.
Levi Strauss & Blue Jeans
Levi Strauss was born in (1)__________ in 1829. In 1848, he moved to (2)__________ to find a better life. A few years later, he traveled to San Francisco during the famous (3)__________. He started a business selling (4)__________, like clothes and blankets, to the people living there.
The story of jeans changed in 1872. A tailor named (5)__________ had a great idea. He wanted to make work pants stronger by using (6)__________ on the pockets. He didn't have enough money to protect his idea, so he asked Strauss to help him pay for a (7)__________.
In (8)__________, they received the official document for their invention. Soon, they started using a strong blue fabric called (9)__________. These pants became very popular with workers and were eventually called the (10)__________.
Levi Strauss was also a kind man known for his (11)__________, as he gave a lot of money to help children and schools. When he died in 1902, he left his company to his four (12)__________. Today, his name is famous all over the world.
Keys: 1. Bavaria, Germany 2. New York 3. California Gold Rush 4. Dry goods 5. Jacob Davis 6. Copper rivets 7. Patent 8. 1873 9. Denim 10. 501 11. Philanthropy 12. Nephews
Why do jeans remain popular for more than 100 years?
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